GuruContact is one of the services from Option and it is a platform 100% web where the user can administrate his clients and mailing campaign in an easy way.
Within the benefits that this service can provide, is the 100% deliverability, that reaches the maxim delivery rate; automated delivery of mailing campaigns according to dates or special events; and an easy administration of contacts and segments that can be adapted to any database thanks to the structure of Guru Contact. This allows to modify the information, import and export the lists cleaning the database. The same happens after sending every campaign, the system creates a report about the delivery failure that can be fixed and leaving aside the mail that cannot be fixed.
The main purpose of this service is to create easier campaign for our costumers, however it also consist in creating easy and quick forms so then the user can register them, update the information, share the campaigns or cancel their subscription whenever they want. This also allows to generate surveys to know what are thinking the costumers about the products and services that our client is promoting.
Guru Contact is designed to allow the costumer to make a monitoring on the realtime of his campaigns. That’s why he can see immediately who opened his emails, clicked on them or unsuscribe. Each report can easily be export to Excel or Power Point, this gives a better management of the data and an easier access to the information. This also permit to compare the performance of the campaigns and to measure which one had the best result.
But not all the client have the same needs, that is why Guru Contact counts with a personalized support system. Every costumer can count with this service whenever they need and a team will solve their doubts, promoting good practices in the industry and ensuring the best experience and campaign performance. Besides this, and to create an even more personalized service, the client can choose between different templates or create his own with our Template Developer (WYS/WYG). This will save him time at the moment of starting each campaign.
All this information is managed 100% with the system Cloud Computing, and its benefits are the availability, scalability and security, saving costs from hardware, licenses and human resources. Our API allows to establish a continuous communications with the company’s systems and Guru Contact.